SendBird, which we started in 2015, has grown to an API / Enterprise Software that powers approximately 1 million chat users worldwide. During this exponential growth, one of our key accomplishments happened when we successfully entered the U.S. market as a foreign startup entity. Many people started to pay attention to us because it wasContinue reading “SaaS Content & Product Marketing to Build ARR from $0 to $10 m”
Author Archives: kimchihill
[Korean] 어느 글로벌 스타트업의 초기 성장전략의 핵심, 컨텐츠와 프로덕트 마케팅
The same article in English is written here for Non-Korean readers, SaaS Content & Product Marketing to Build ARR from $0 to $10 m 센드버드는 2015년에 시작하여 현재까지 전세계에서 약 100만명의 채팅을 powering 하는 API 및 Enterprise Software 서비스로 성장하였다. 성장과정에서 눈여겨 볼 주제가 있다면 Global Expansion일 것이다. 특히 한국에 법인을 설립하여 한국 창업자로 구성된 스타트업이Continue reading “[Korean] 어느 글로벌 스타트업의 초기 성장전략의 핵심, 컨텐츠와 프로덕트 마케팅”
Storytelling Framework for SaaS Metrics
Many startup founders in the SaaS industry are asked to use data metrics for different purposes such as fundraising, board meetings, and regular KPI reviews. As a result, there is an incredible amount of content available online about SaaS metrics and their underlying definitions. However, few articles explain how companies can leverage their data metricsContinue reading “Storytelling Framework for SaaS Metrics”
Why I joined SendBird and Why do I stay?
I’ve conducted more than 200 job interviews since May of 2015 for applicants at SendBird. Given our steep growth rate over the past two years, these interviews have been happening with more frequency. At the end of the interview, I always try to spare time to listen to the candidate and answer any questions theyContinue reading “Why I joined SendBird and Why do I stay?”
[Korean] 당신은 왜 센드버드에 합류하였으며, 왜 아직 함께 하는가?
The same article in English is here for Non-Korean readers Why I joined SendBird and Why do I stay? 2015년 5월 30일 이후 센드버드와 함께 하며 +200번의 Job Interview를 보아 왔다. 특히 최근 2년간의 성장세가 굉장히 가파른데 따라서 인터뷰 빈도도 최근에 더욱 잦아짐을 알 수 있었다. 인터뷰어로 참여하다 보면 세션의 말미에 지원자로부터 회사와 포지션에 대한Continue reading “[Korean] 당신은 왜 센드버드에 합류하였으며, 왜 아직 함께 하는가?”
Lessons learned from SendBird’s SaaS Pricing Strategy
Pricing is the most important decision that determines both product and company value. Unfortunately, many startup entrepreneurs are prone to price their product too low due to reasons such as competition and lack of confidence in their product’s market-fit. Likewise, SendBird’s first price was $49 a month. With that price point, we weren’t able toContinue reading “Lessons learned from SendBird’s SaaS Pricing Strategy”
Death Valley
This is a picture of our office about an year ago – March 2018. In a retrospect, such a meaningful adventure it has been, but it was hard to believe if there’s such an end of the death valley at that point of the time. After the huge media converages and myriad congratulations we hadContinue reading “Death Valley”