Category Archives: English essay

After graduating from college, my first job was at McKinsey, where I spent two and a half years before joining the Sendbird startup team. Now, after eight years with Sendbird, I reflect on the journey that surpassed my time at McKinsey by more than threefold. The three keywords in the title of this blog –Continue reading “Leaving McKinsey and Hodling Through a Startup’s Beginning to Unicorn”

In my recent endeavor as the Head of Sales, APAC, alongside my role as Country Manager at Sendbird Korea Inc., I’ve embarked on a journey that brings me back to a sales-focused role after a hiatus of five years. Previously, as the Head of Growth at Sendbird from 2015 to 2018, I was involved inContinue reading “A Comprehensive Approach to Sales Forecasting for SaaS Startups”

A founder recently asked me, “Finding top talent has been challenging, and the competition for top candidates is intense. Outbound recruiting methods, such as reaching out to potential candidates, have not yielded significant results for us due to the competitiveness of the job market.“ “Finding top talent has been challenging, and the competition for topContinue reading “10 Best Practices World-Class Recruiting Teams Learn from the Sales Organization”

If you are the founder of a B2B SaaS startup and have finally reached the stage of hiring your VP of Sales, we hope this helps you. The reason why we phrased the title so strongly is that the VP of Sales position is almost the first external executive hire at a B2B SaaS startupContinue reading “Are you trying to hire the first VP of Sales in your SaaS startup? You have to read this”

Let’s get straight to the main point. By the way, I excluded newsletters published by SaaS companies (e.g., ChartMogul’s SaaS Roundup, etc.) 1. SaaStr It is a newsletter provided by SaaStr, the world’s most prestigious SaaS-related community. It no longer operates a landing page where you can sign up for its Newsletter alone as before,Continue reading “10 SaaS newsletter startup founders must subscribe”

Hi. This is Mark, former McKinsey consultant and current VP Operations of Sendbird, as you may remember. My family and friends call me Sang-hee, Lee. Over the past ten years, I have been using the name Mark Lee. Finally, I will revert my legal name back to the name of Sang-hee today on April 20th,Continue reading “It’s me, Mark Lee, and now, my name is Sang Hee”

In the previous article, “Storytelling Framework for SaaS Metrics”, I pointed out ‘Year-over-year ARR Growth Rate’ is the first important indicator of SaaS Startups. According to McKinsey & Company, maintaining a high ARR growth rate, especially as a startup scales after the product-market fit, is a key factor leading to continued the successful revenue growthContinue reading “Path to $100m of Top 140 SaaS Unicorn Businesses: “How Quickly Does a Startup Have to Grow?””

As of 2020, startup founders or early members are regarded as iconic individuals that people and media are enthusiastic about. This is why even the growing pains behind the scenes are often romanticized. If you’re in a fast-growing startup, after attracting a large round of funding and working as a founder or early member, IContinue reading “Growing Pains: The Law of Startup Physics and Psychological Injury”