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10 SaaS newsletter startup founders must subscribe

Let’s get straight to the main point. By the way, I excluded newsletters published by SaaS companies (e.g., ChartMogul’s SaaS Roundup, etc.) 1. SaaStr It is a newsletter provided by SaaStr, the world’s most prestigious SaaS-related community. It no longer operates a landing page where you can sign up for its Newsletter alone as before,Continue reading “10 SaaS newsletter startup founders must subscribe”

Discover Cloud 2021: Read global cloud trends 2021

On Monday, August 9, 2021, the ‘Cloud 100’ list was announced. ‘Cloud 100’ is a list published by Forbes, together with Salesforce Ventures and Bessemer Venture Partners, covering the world’s top 100 cloud-based, private B2B companies by enterprise valuation. The ‘Cloud 100’ of 2021 has a simple yet powerful message: ‘Cloud-based startups are stronger andContinue reading “Discover Cloud 2021: Read global cloud trends 2021”

It’s me, Mark Lee, and now, my name is Sang Hee

Hi. This is Mark, former McKinsey consultant and current VP Operations of Sendbird, as you may remember. My family and friends call me Sang-hee, Lee. Over the past ten years, I have been using the name Mark Lee. Finally, I will revert my legal name back to the name of Sang-hee today on April 20th,Continue reading “It’s me, Mark Lee, and now, my name is Sang Hee”

Path to $100m of Top 140 SaaS Unicorn Businesses: “How Quickly Does a Startup Have to Grow?”

In the previous article, “Storytelling Framework for SaaS Metrics”, I pointed out ‘Year-over-year ARR Growth Rate’ is the first important indicator of SaaS Startups. According to McKinsey & Company, maintaining a high ARR growth rate, especially as a startup scales after the product-market fit, is a key factor leading to continued the successful revenue growthContinue reading “Path to $100m of Top 140 SaaS Unicorn Businesses: “How Quickly Does a Startup Have to Grow?””

70 Alternatives to Product Hunt: A Comprehensive List of Where and How to Launch Your Startup Product

At the end of March 2020, our team introduced a new product titled Sendbird Call out to the world, and it reminded me of the moment we had our first marketing campaign for the beta version product four years ago. Due to the lack of funding at that time, we had to spend our daysContinue reading “70 Alternatives to Product Hunt: A Comprehensive List of Where and How to Launch Your Startup Product”

Growing Pains: The Law of Startup Physics and Psychological Injury

As of 2020, startup founders or early members are regarded as iconic individuals that people and media are enthusiastic about. This is why even the growing pains behind the scenes are often romanticized. If you’re in a fast-growing startup, after attracting a large round of funding and working as a founder or early member, IContinue reading “Growing Pains: The Law of Startup Physics and Psychological Injury”

My Answers to "How Will You Measure Your Life?" – Clayton M. Christensen, 1 of 3

Professor Clayton M. Christensen, best known for his theory on “disruptive innovation,” recently died on Jan 23 in 2020. Since then, many articles reminiscent of his life lessons have circulated. “How Will You Measure Your Life?” is my favorite article among them. “How Will You Measure Your Life?” If Clayton’s method of cultivating outstanding managersContinue reading “My Answers to "How Will You Measure Your Life?" – Clayton M. Christensen, 1 of 3”

SaaS Content & Product Marketing to Build ARR from $0 to $10 m

SendBird, which we started in 2015, has grown to an API / Enterprise Software that powers approximately 1 million chat users worldwide. During this exponential growth, one of our key accomplishments happened when we successfully entered the U.S. market as a foreign startup entity. Many people started to pay attention to us because it wasContinue reading “SaaS Content & Product Marketing to Build ARR from $0 to $10 m”

Storytelling Framework for SaaS Metrics

Many startup founders in the SaaS industry are asked to use data metrics for different purposes such as fundraising, board meetings, and regular KPI reviews. As a result, there is an incredible amount of content available online about SaaS metrics and their underlying definitions. However, few articles explain how companies can leverage their data metricsContinue reading “Storytelling Framework for SaaS Metrics”

Why I joined SendBird and Why do I stay?

I’ve conducted more than 200 job interviews since May of 2015 for applicants at SendBird. Given our steep growth rate over the past two years, these interviews have been happening with more frequency. At the end of the interview, I always try to spare time to listen to the candidate and answer any questions theyContinue reading “Why I joined SendBird and Why do I stay?”