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Kimchi hill

Lessons learned from SendBird’s SaaS Pricing Strategy

Pricing is the most important decision that determines both product and company value. Unfortunately, many startup entrepreneurs are prone to price their product too low due to reasons such as competition and lack of confidence in their product’s market-fit. Likewise, SendBird’s first price was $49 a month. With that price point, we weren’t able toContinue reading “Lessons learned from SendBird’s SaaS Pricing Strategy”