Professor Clayton M. Christensen, best known for his theory on “disruptive innovation,” recently died on Jan 23 in 2020. Since then, many articles reminiscent of his life lessons have circulated. “How Will You Measure Your Life?” is my favorite article among them. “How Will You Measure Your Life?” If Clayton’s method of cultivating outstanding managersContinue reading “My Answers to "How Will You Measure Your Life?" – Clayton M. Christensen, 1 of 3”
Category Archives: English essay
SaaS Content & Product Marketing to Build ARR from $0 to $10 m
SendBird, which we started in 2015, has grown to an API / Enterprise Software that powers approximately 1 million chat users worldwide. During this exponential growth, one of our key accomplishments happened when we successfully entered the U.S. market as a foreign startup entity. Many people started to pay attention to us because it wasContinue reading “SaaS Content & Product Marketing to Build ARR from $0 to $10 m”
Storytelling Framework for SaaS Metrics
Many startup founders in the SaaS industry are asked to use data metrics for different purposes such as fundraising, board meetings, and regular KPI reviews. As a result, there is an incredible amount of content available online about SaaS metrics and their underlying definitions. However, few articles explain how companies can leverage their data metricsContinue reading “Storytelling Framework for SaaS Metrics”
Why I joined SendBird and Why do I stay?
I’ve conducted more than 200 job interviews since May of 2015 for applicants at SendBird. Given our steep growth rate over the past two years, these interviews have been happening with more frequency. At the end of the interview, I always try to spare time to listen to the candidate and answer any questions theyContinue reading “Why I joined SendBird and Why do I stay?”
Lessons learned from SendBird’s SaaS Pricing Strategy
Pricing is the most important decision that determines both product and company value. Unfortunately, many startup entrepreneurs are prone to price their product too low due to reasons such as competition and lack of confidence in their product’s market-fit. Likewise, SendBird’s first price was $49 a month. With that price point, we weren’t able toContinue reading “Lessons learned from SendBird’s SaaS Pricing Strategy”
Death Valley
This is a picture of our office about an year ago – March 2018. In a retrospect, such a meaningful adventure it has been, but it was hard to believe if there’s such an end of the death valley at that point of the time. After the huge media converages and myriad congratulations we hadContinue reading “Death Valley”